Blog
Thoughts on running, e-commerce, leadership, and building things that matter.

Why Every Runner Needs a Four-Legged Running Partner
There is something about running with a dog that changes the whole experience. No headphones, no pace tracking, no split times. Just you, the road, an...
· 2 min read
Why Every Runner Needs a Four-Legged Running Partner
There is something about running with a dog that changes the whole experience. No headphones, no pace tracking, no split times. Just you, the road, an...
· 2 min read
Running WeatherMastering the Art of Running in Extreme Temperatures
Running in extreme temperatures, whether the scorching heat or the biting cold, can be a daunting challenge for many runners. As someone who has expe...
Brent W. Peterson · · 4 min read
RunningThe Power of Consistency: My 2-Year Running Streak Journey
Maintaining a consistent running routine can be challenging, especially when faced with setbacks like injuries. As someone who has always struggled w...
Brent W. Peterson · · 3 min read
Strength5 Easy Calf and Glute Exercises for Runners
Strength exercises are important for runners because they help to strengthen the muscles needed to run, which can help to improve running performance, reduce the risk of injury, and increase the body's overall stability. Strengthening the muscles used in running can also improve the runner's biomechanics, resulting in a more balanced, efficient running form.
Brent W. Peterson · · 2 min read
Marathon RunningWhy is it Good to Negative Split Your Marathon?
One pacing strategy gaining popularity among experienced runners is negatively splitting the race. Instead of starting the marathon strong and fading towards the end, negative splitting means running the second half of the race faster than the first.
Brent W. Peterson · · 9 min read
Inspiring RunnersThe Joys of Running in Cold Weather
The cold weather brings with it a feeling of invigoration and excitement. For many, running in the cold can provide a sense of relief from the summer heat and humidity. But running in the cold isn’t just about feeling better – it brings a range of benefits, from improved performance to better physical and mental health.
Brent W. Peterson · · 2 min read
InjuryThe Anatomy of a Running Injury
I demonstrate that using something like Training Peaks may or may not tell you when you are near an injury, and it is still better to listen to your body and STOP before it gets even worse. I will walk you through the work up to my injury, some screenshots from my Training Peaks, and how long it has taken me to get back to 100%. I also managed to keep running for 683 days before being sidelined by the injury, which I will explain further. If you want to see what my injuries were,
Brent W. Peterson · · 10 min read
Hawaii Race RecapHonolulu Marathon Race Report
This is my second time running the Honolulu Marathon. The first time I finished in 4:59 and by A Goal on this round was sub 4:20.
Brent W. Peterson · · 3 min read
Ironman TriathlonIronman Madison 70.3 Race Recap
Race recap on the 2021 Ironman Madison 70.3 race. Great course and expertly organized.
Brent W. Peterson · · 3 min read
Coaching DIYHow to do your own home workouts
Coop Mitchell is the founder and owner of Garage Gym Reviews, where he identifies the best fitness equipment and helps people build gyms in their own...
Brent W. Peterson · · 20 min read
Books and Videos CoachingImportant Coaching Names
Percy Cerutty (Middle Distance Running) Bill Bowerman (Jogging) Arthur Lydiard (Running to the top) Bob Martin Peter Coe (Runner Program)...
Brent W. Peterson · · 1 min read