Blog
Thoughts on running, e-commerce, leadership, and building things that matter.
InjuryYour Last Long Run
My last long run of the season or my last long run of the year? When is it time to take a break and not do anymore long runs? Seven weeks ago, I d...
Brent W. Peterson · · 1 min read
Coaching RRCARRCA Coaching!
I am very excited to announce that I have passed my Road Runners Club of America Level 1 coaching certificate and passed my CPR/First Aid exam which...
Brent W. Peterson · · 1 min read
Habits MentalBuilding Discipline
Yesterday's article was about having some discipline in running, but it applies to everything I am doing. The discipline of running means building go...
Brent W. Peterson · · 1 min read
Mental RunningMental Toughness
I've come to learn over the last 10 years that running isn't about physical as much as it’s about mental toughness. Run is 90% in your head, and th...
Brent W. Peterson · · 4 min read
Coaching Running TipsConfessions of an idiot runner
Every year I think I am a better runner and every year I think I know "a lot" about running. I have even started coaching now and sometimes offering...
Brent W. Peterson · · 3 min read
Big Dam RunHow to Plan Your Next Running Route
Now that we’re in the early weeks of spring, you’re probably itching to get back outside for your runs instead of feeling stuck inside on the...
Brent W. Peterson · · 4 min read
FaithLame start to my Lenten posts
Lame Excuses A short update on my non-posting for a couple of weeks. My Lenten goal was to post once a day, and I think I did that until about Mar...
Brent W. Peterson · · 2 min read- Uncategorized
L is for Love
I love my wife and I love the fact that we run together.
Brent W. Peterson · · 1 min read 
Running A to ZJ is for Jogger
Mark Remy's book says "Slow? It doesn't matter". When I first started running I thought that running fast meant running fast every day. When I j...
Brent W. Peterson · · 1 min read
Running A to ZI is for Ice bath
I can speak from personal experience that I have only ever tried an ice bath once or twice. I do remember listening to runners at the start of a race...
Brent W. Peterson · · 1 min read
Inspiring Runners Running A to ZH is for Hopkinton
I have a friend, Ken Rosen, who has run Boston 17 times. Ken told me a great story about a business trip he took to Bosten, and he ran 27 miles f...
Brent W. Peterson · · 2 min read
Running A to ZG is for Get off the road!
I have only been yelled at a couple of times. One memorable time was the following: The Guthrie loop on Kenwood Parkway It's true, we have snow...
Brent W. Peterson · · 1 min read